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HOURS PER Month

Influence the Product Vision and Strategy

Hosted by
Julie Xu

Lead Product Designer, Carta

Learn strategic frameworks for selling a bold vision to risk-averse stakeholders and align people in a common direction.

UPCOMING COHORT

February 21, 2024

Join the WaitlistENROLL NOW
Launching
Last day to enroll:
February 21, 2024
Leslie-Yang-RETHINK
Specific frameworks for influencing stakeholders

Develop skills needed to strategically influence product strategy, communicate and influence the product direction.

Monthly group coaching on strategy

Join monthly live group coaching calls with Julie Xu. Practice and apply your skill in a group of peers who will keep you accountable and inspired.


Work the program around your schedule

Workshops are 1-3 hour courses that go deep on a strategic skill without a significant time commitment.

Course Curriculum

MODULE 
2
:
Building trust with product stakeholders
PDT
MODULE 
3
:
Strategies to influence the vision
PDT
MODULE 
4
:
Live Coaching with Julie Xu (Lead Product Designer at Carta)
PDT

Trusted by 10.000+ design professionals who work in companies such as

COURSE OVERVIEW

Translate company strategy into team goals

How do you define strategy and get buy-in from product partners to align in the common direction? How do you communicate how prioritizing a specific user need & design would impact business outcome? How to set goals to drive alignment and reinforce strategy to motivate team members to contribute?

This program focuses on helping you develop strategic skills as a designer so that you can Influence and collaborate on product strategy and roadmap. An impactful program to help you learn to identify gaps and opportunities across your product that drive real business impact.

We believe that the human dimensions essential to start any successful project and that this is where splendid emotional relationships between the company and people are born.

Meet your trainers

Build trust and get buy in from product partners

MODULE

1

Julie Xu

Lead Product Designer

Carta

DATE TO BE ANNOUNCED

February 21, 2024

  -  

9:00 am

Julie is a Lead product designer at Carta. She leads design on a new equity advice product for employees. Prior to that, she worked at Snapdocs, where she led design on the consumer and settlement teams. She helped scale the design team by 5x, and spearheaded the creation of their first design system.


0
1

MODULE

Julie Xu

Lead Product Designer

Carta

DATE TO BE ANNOUNCED

  -  

Julie is a Lead product designer at Carta. She leads design on a new equity advice product for employees. Prior to that, she worked at Snapdocs, where she led design on the consumer and settlement teams. She helped scale the design team by 5x, and spearheaded the creation of their first design system.


0

MODULE

Julie Xu

Lead Product Designer

Carta

DATE TO BE ANNOUNCED

  -  

Julie is a Lead product designer at Carta. She leads design on a new equity advice product for employees. Prior to that, she worked at Snapdocs, where she led design on the consumer and settlement teams. She helped scale the design team by 5x, and spearheaded the creation of their first design system.


0

MODULE

4

Julie Xu

Lead Product Designer

Carta

DATE TO BE ANNOUNCED

  -  

Julie is a Lead product designer at Carta. She leads design on a new equity advice product for employees. Prior to that, she worked at Snapdocs, where she led design on the consumer and settlement teams. She helped scale the design team by 5x, and spearheaded the creation of their first design system.


0
4

What's included?

We dive into specific frameworks, templates and real-life scenarios, providing opportunities to practice using clear techniques to communicate effectively to influence the roadmap and product direction.

  • Discuss your specific challenges with Julie Xu in 1 hour monthly coaching sessions
  • Access to video recording of the lectures and practical exercises
  • One year of learning to level up your influencing skills
  • Lifetime access to program content & videos
  • Be part of a curated community of design leaders across the world
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Meet Your Trainer

Julie Xu

Lead Product Designer, Carta

Julie is a Lead product designer at Carta. She leads design on a new equity advice product for employees. Prior to that, she worked at Snapdocs, where she led design on the consumer and settlement teams. She helped scale the design team by 5x, and spearheaded the creation of their first design system.


Testimonials

What attendees are saying

Tiffany C Yu
Senior Product Designer
 * 

Working for small companies and large companies, I was either cobbling what I could or work with an existing model. As Figma continues to grow and do more, I found it hard to learn how to work smart in it. The workshop with Joey Banks + RETHINK covered a lot of actionable workflows and processes. The small group setting makes it easy to share, discuss and connect with other designers. Thank you for curating this lovely experience!

Stephen Green
Product Designer
 * 
Neogov

There was a high level of personalization that made this workshop stand out compared to others in the past. Frank Bach was incredibly vulnerable with the group about his challenges and how he overcame them. This combined with hearing how others were dealing with similar obstacles stood out to me.

Viki Kavallari
Senior Product Designer
 * 
Klarna

In different companies I used to work at before, it was always challenging to collaborate in the best way, especially with developers. Throughout the years, tools like Figma have improved this process. However, it always feels like something is missing. With Joey Banks's workshop with RETHINK, I can more confidently say that it helped me systematize the way I think and also communicate my designs in a more structured way to developers. I found myself deeply engaged in his teachings until the very end of our meeting.

Soren Iverson
Designer
 * 
CashApp

I was navigating the transition from Sr. to Staff level and looking to figure out how to grow without transitioning to management. Frank was transparent, clear, and concise in the way that he codifies his advice on how to expand your role within an organization. It articulated a lot of loose ideas that had been floating around in my head. I feel more confident and secure in my capabilities as a product designer that can lead without needing to go down the traditional management path.



Connor Blacksher
Senior Product Designer
 * 
West Monroe

"I am more confident and comfortable being vulnerable at work, to advocating for myself and I have a much better understanding of how to engage in discussions about career promotions with my manager. It is important to always be advocating for where you want to be. In this program, I got a toolbox of resources and lots of support from design leaders like Frank Bach and the community."

Shaina Silver
Lead Product Designer
 * 
Hulu

I am very glad my manager encouraged me to take this course. I more recently was promoted as a Design Product Lead and Imposter Syndrome really sunk its claws deep. Being part of this immersive workshop felt like "Design Therapy" with fellow designers. I now know I'm not alone in this journey. Creating a safe space together, Frank and our cohort have already provided the awareness of this Lead Foundational Toolkit I didn't realize I had within me all along.

Priyanka Kodikal
Principle Product Designer
 * 
Ableton
Elliott Aldrich
Senior Design Manager
 * 
Amazon

I took the UX leadership workshop with Courtney Kaplan. I found the workshop to be full of useful guidance, interactive conversations and frameworks for improving my design leadership presence. The ongoing follow-up coaching workshops and discussion forums have been especially powerful for me to check back in and hear from peers in a similar space.

Yen Pham
Senior Product Designer
 * 
Walmart eCommerce
Cammy W Lin
Design Manager
 * 
Everlaw

RETHINK's coaching programs are the most thoughtful and structured I have ever experienced. They matched me with the best mentor I could have ever asked for.I am forever thankful for the structure that was put in place to foster fruitful conversations and to connect more meaningfully allowing a friendship to grow from it.

Sue Candelier
UX Design Director
 * 
CaliforniaColleges

“Developing Confidence to Influence and Lead, with Frank Bach helped me ask those hard questions, understand perspective in my career and how to value my diverse background.”

Aniruddha Kadam
Design Manager
 * 
Google

Becoming a RETHINK member has been the best boost for my career as a design leader, helping me build my brand across the industry. I was able to leverage the resources on the platform, connect with the design community and get shared perspectives from other leaders on design management and more. I found a safe space for connecting with the community in a meaningful way. It has helped me to foster meaningful relationships, some of them turned into a friendship

Sarah Scussel
Manager, Product Design
 * 
Scribd

Becoming a member of and mentor with RETHINK has been such a boost to my confidence as a growing manager. I was inspired by an in-person event in SF to become a mentor, which was scary and exciting as someone transitioning from IC to manager. I was so nervous to take on that role with other senior designers, but Julie and her team created a perfect match — so perfect, in fact, that I ended up hiring my mentee after the program ended and I consider her a close friend!

Since then, the RETHINK community has been an incredible resource for me. I love that I can turn to this group of talented and vulnerable leaders when I need inspiration or help with the struggles of managing a remote creative team. I really can't say enough good things about RETHINK!

Parker Simon
Lead Product Designer
 * 
Torch
Sanchita Chamberlain
Product Designer
 * 
Hashicorp

I didn't have the mentorship or support I needed for career growth. I longed for a design community outside of the design team at work. I felt like I was hitting a dead end. I don't have a traditional design background and was tired of justifying my design experience and skills. The workshop validated I've come a long way as a designer in the short period of time I've practiced. My previous experience made me a better designer. I also have learning and growth to do and I was given the tools to improve.

Difficult conversations with my manager and stakeholders came easier when I applied the framework I learned through the workshop. I was able to ask the hard questions to understand what was specifically holding me back from growing and identified what was out of my control. It gave me the confidence boost I needed to start looking for a new job. After working with Courtney Kaplan & RETHINK I was able to land a product design role on a new design team. I absolutely love my new team and the work culture. I am working on impactful projects and feel confident as I navigate a new company culture and product team.



Neek Zanfack
Senior Product Designer
 * 
NextDoor

I became more self-aware about my skills and how to approach areas of improvement.I learned how to properly track my work, measure my progress and ways to manage my career growth.

Bingrui Tang
Design Lead
 * 
Store No.8

I was in the process of preparing for job interviews, and the storytelling tactics we learned about both data visualization and presentation frameworks really helped. I am now in charge of driving a new initiative for my team, and the storytelling skills I learned from the workshop has been immensely helpful in terms of getting the team on the same page and excited about the vision. I really enjoy the diverse background and experience of the speakers as well as the breadth of the topics we covered



Carly Johnson
Design Manager
 * 
eBay

RETHINK programs gave me great insight into the next steps of my career, as well as many resources to help carry me through the next few months.I feel like I left the program with exactly what I needed - a plan to upgrade my career over the next few years.

Build trust and get buy in from product partners

An impactful program to help you learn to identify gaps and opportunities across your product that drive real business impact. We dive into frameworks, real-life scenarios, providing opportunities to practice using clear techniques to communicate effectively to influence the roadmap and product direction.

UPCOMING COHORT
Join the Waitlist

February 21, 2024

Enroll Now
Last day to enroll:
February 21, 2024

ACCESS OUR MEMBERSHIP COMMUNITY

Be part of the private community of
transformational leaders

You have to make difficult decisions every day with imperfect information on problems you’ve likely never faced before. Learn from the experience and mistakes of other product and design leaders who’ve been there, done that.

HOW DOES THE PROGRAM WORK

How will you learn?

Leadership Academy is a 6-week professional growth program investing in the next generation of design leaders. You'll get matched with a mentor and a group of 2--3 design peers for mentorship, accountability and discuss challenges. You'll also join workshops and live sessions (six live sessions, one each week) to learn from experienced design leaders.

Learn from Experienced Leaders

Attend an intimate workshop-style program that will enhance your perspective on better collaboration. Join practical sessions (one per week) to solidify what you're learning and apply the frameworks and concepts in action.

Learn with a Small Peer Group

This program is designed to facilitate peer learning and interaction. Going through a program, you will connect with a group of curated design peers facing similar challenges like you is the best way to ensure transformation for your career. We're keeping the cohort small to ensure you master the concepts we're teaching, learn and get support from peers.


Accountability & Personalized Feedback

Get personalized feedback from other learners in intimate design peer groups. For the 6 weeks programs you get matched with a mentor and a small group of 2-4 design peers with complementary skills and knowledge for mentorship and ongoing structured meetings for peer learning, to support you and keep you on track to achieve your goals.

Join a Private Community

Join our member-only community. Get 1 year access to Leadership Circle where you'll continue to be supported via ongoing events and accountability after the program.

Ask Questions

Get support on your challenges

Build your network

Learn by Doing

This program is structured as: “Learn → Practice → Get Feedback". Each week you get a worksheet to practice, actionable methods and tactics to summarize the concepts and help you immediately put them into action.

Frameworks, worksheets and resources

Lectures, homework and practice sessions

FAQs

Frequent questions

How does the program work?

Leadership Academy is a 6-week professional growth program investing in the next generation of design leaders. After you apply, your application will be reviewed and you will find out in 5 - 7 days if you qualify. You'll receive next steps and a link to pay for the program.

When the program starts, you'll get matched with a mentor and a group of 2--3 design peers to for mentorship, accountability and discuss challenges. You'll also join workshops and live sessions (six live sessions, one each week) to learn from experienced design leaders.

Additionally, you'll be part of our Leadership Circle for 12 months. There you'll get to connect with other design leaders, and peers for advice, guidance, accountability, and much more.

What is my time commitment per week to finish the program?

To make the most out of this program recommend to set aside 2 hours a week to listen to the cu, complete the homework. Once every two weeks you'll meet with your mentor and your group.

- Program Curriculum: Our program curriculum is pre-recorded for you to take it self-paced.
Watch at your own time. Recommended 1 hour per week.
- Mentorship: Meet with your Mentor and group on Zoom. 1 hour/ every two weeks. A total of 3 meetings.
- Apply the Concepts: 20 - 30 minutes / week to reflect on materials and practice on your own.

You are welcome to put into it as much time as you can. This is an investment in your career growth.

Are the workshops live or on-demand?

Our program curriculum is pre-recorded for you to take it on-demand, self-paced. This gives you time to finish the program at your own time. There will be 6 recorded sessions with videos one per week, for 6 weeks.

Occasionally we may host group coaching sessions an opportunity and a safe space for you to discuss your challenges with a design expert. We announce those sessions ahead of time and you may RSVP to join if you can.

How much does the program cost?

Attending the program is an investment of $1,395 USD which includes access to all workshops from the program and an annual membership to access RETHINK Leadership Circle. If your company would like to purchase 8 or more tickets, please contact us at hello@rethinkhq.com. We can provide an invoice if needed.

Will I be able to expense this to my company? 

Yes. Many of our program applicants are able to expense the program tuition to their company. The return on investment compared to a conference or other opportunities is much greater. You get structured content, hands-on learning, lasting community, and actionable strategies to help you develop practical leadership skills for effective collaboration with your cross-functional teams. Contact hello@rethinkhq.com for further questions.

Do you offer certificate of completion? 

Yes. A certificate of completion is available after the program. That requires you to attend all 6 live sessions and meet with your small group 3 times over the course of 6 weeks. Contact hello@rethinkhq.com for questions.

Do you offer scholarships?

We offer scholarships for underrepresented groups or people who need financial support to attend. This is possible because of partnership with Pinterest and also kind people who donated to the scholarship fund: Aniruddha Kadam, Al Hertz, Liz Heidner, Shara Rosenbalm. If you need financial support to attend this program please reach out to hello@rethinkhq.com.

How long will I have access to the program resources?

You’ll have lifetime access to the program materials to help you successfully lead and influence at work.

Starting with the 6-week live program, you’ll also have access to Leadership Circle, the talk recordings from the events in the program, member-only events, and our community for ongoing support for a total of 12 months.

Testimonials

What attendees are saying

No items found.

FAQs

Frequent questions

How does the program work?

Leadership Academy is a 6-week professional growth program investing in the next generation of design leaders. After you apply, your application will be reviewed and you will find out in 5 - 7 days if you qualify. You'll receive next steps and a link to pay for the program.

When the program starts, you'll get matched with a mentor and a group of 2--3 design peers to for mentorship, accountability and discuss challenges. You'll also join workshops and live sessions (six live sessions, one each week) to learn from experienced design leaders.

Additionally, you'll be part of our Leadership Circle for 12 months. There you'll get to connect with other design leaders, and peers for advice, guidance, accountability, and much more.

What is my time commitment per week to finish the program?

To make the most out of this program recommend to set aside 2 hours a week to listen to the cu, complete the homework. Once every two weeks you'll meet with your mentor and your group.

- Program Curriculum: Our program curriculum is pre-recorded for you to take it self-paced.
Watch at your own time. Recommended 1 hour per week.
- Mentorship: Meet with your Mentor and group on Zoom. 1 hour/ every two weeks. A total of 3 meetings.
- Apply the Concepts: 20 - 30 minutes / week to reflect on materials and practice on your own.

You are welcome to put into it as much time as you can. This is an investment in your career growth.

Are the workshops live or on-demand?

Our program curriculum is pre-recorded for you to take it on-demand, self-paced. This gives you time to finish the program at your own time. There will be 6 recorded sessions with videos one per week, for 6 weeks.

Occasionally we may host group coaching sessions an opportunity and a safe space for you to discuss your challenges with a design expert. We announce those sessions ahead of time and you may RSVP to join if you can.

How much does the program cost?

Attending the program is an investment of $1,395 USD which includes access to all workshops from the program and an annual membership to access RETHINK Leadership Circle. If your company would like to purchase 8 or more tickets, please contact us at hello@rethinkhq.com. We can provide an invoice if needed.

Will I be able to expense this to my company? 

Yes. Many of our program applicants are able to expense the program tuition to their company. The return on investment compared to a conference or other opportunities is much greater. You get structured content, hands-on learning, lasting community, and actionable strategies to help you develop practical leadership skills for effective collaboration with your cross-functional teams. Contact hello@rethinkhq.com for further questions.

Do you offer certificate of completion? 

Yes. A certificate of completion is available after the program. That requires you to attend all 6 live sessions and meet with your small group 3 times over the course of 6 weeks. Contact hello@rethinkhq.com for questions.

Do you offer scholarships?

We offer scholarships for underrepresented groups or people who need financial support to attend. This is possible because of partnership with Pinterest and also kind people who donated to the scholarship fund: Aniruddha Kadam, Al Hertz, Liz Heidner, Shara Rosenbalm. If you need financial support to attend this program please reach out to hello@rethinkhq.com.

How long will I have access to the program resources?

You’ll have lifetime access to the program materials to help you successfully lead and influence at work.

Starting with the 6-week live program, you’ll also have access to Leadership Circle, the talk recordings from the events in the program, member-only events, and our community for ongoing support for a total of 12 months.

Add new event
Program Curriculum

Influence the Product Vision and Strategy

Watch the video recording of the lecture and the exercises that are part of the program.
understand-your-business
Module
1

Understand Your Business

Julie Xu
Lead Product Designer, Carta
building-trust-with-product-stakeholders
Module
2

Building trust with product stakeholders

Julie Xu
Lead Product Designer, Carta
influencing-product-strategy-roadmap-and-vision
Module
3

Strategies to influence the vision

Julie Xu
Lead Product Designer, Carta
live-coaching
Module
4

Live Coaching with Julie Xu (Lead Product Designer at Carta)

Julie Xu
Lead Product Designer, Carta
understand-your-business
live-coaching
building-trust-with-product-stakeholders
influencing-product-strategy-roadmap-and-vision
influencing-product-strategy-roadmap-and-vision
influencing-product-strategy-roadmap-and-vision
Role-Playing Example

Questions & Reflections

Tasks

Influence the Product Vision and Strategy

Here you will see the most up to date tasks you have to complete for this Program.
This Program does not contain any additional tasks.
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Task archive

Influence the Product Vision and Strategy

Calendar

Here you will see the lectures coming up in the program.

All the workshops in the program

See All
Feb 21
Understand Your Business
RSVP

9:00 am

PDT

-

Julie Xu, Carta

Your domain “nicehats.com” is set to expire

Building trust with product stakeholders
RSVP

PDT

-

Julie Xu, Carta

Your domain “nicehats.com” is set to expire

Strategies to influence the vision
RSVP

PDT

-

Julie Xu, Carta

Your domain “nicehats.com” is set to expire

Live Coaching with Julie Xu (Lead Product Designer at Carta)
RSVP

PDT

-

Julie Xu, Carta

Your domain “nicehats.com” is set to expire

Influence the Product Vision and Strategy

Mentorship

Here you will find resources and templates for the mentorship program.
Article
How to Be a Career-Changing Mentor
How do you know when to share your own perspective and when to listen? How do you plant the seed of trust, then tend that relationship over time?
Template
Meeting Agenda Template
You can use this guiding document to prepare for each meeting. Share with your Mentees to fill it in.