Color is subjective, emotional, and complex. How do you design a cohesive color system for your product that is both emotive and branded, but also usable, accessible, and flexible enough for the future? In this talk, Linda will take you through how their design systems team at Lyft took a mathematical approach to build Lyft’s new color system (Spectrum). Linda shared how they created a color system that both designers and engineers can understand, the tools they made to develop and share their palettes, and how they approached a scalable system built to take Lyft through future brand refreshes and app redesigns.‍

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