Selene Hinkley

Content Strategist, Shopify

Selene Hinkley is a content strategist (aka UX writer, aka content designer) at Shopify. After starting in web content, she transitioned to product content strategy with a focus on information architecture. An advocate for systems thinking, she currently works on Shopify's Polaris design system and documentation. Her latest obsession is component page information hierarchy, which is as sexy as it sounds.