Posts in Design Principles
Content Strategy Techniques for Design Principles

In-house teams may spend months defining principles. But what makes great principles and once you have them, how do you apply them effectively?

In this talk, Selene Hinkley, Product & Design Systems Content Strategist will discuss content strategy techniques for design principles, and the context for how to translate design principles into experiences. She will share examples of how design principles help Shopify solve real-life problems, and how to define content formulas and page templates for writing solid design principles.


Communicating Design Principles at Scale

Communicating the intent behind a new design system isn’t simple. You need to get the work out of the minds of the designers who crafted it and into use by others. For Material Design, which strives to meet the needs of a wide range of brands, the need to balance customization with consistency raises the challenge.

Rich Fulcher, Head of Material Design at Google shares how he and the Material team have approached educating designers and developers about getting the most of Material Design. From design principles to documentation, he’ll offer practical techniques for bringing a design system to life.