Designing UX research to craft compelling stories

You have a decision to make, an investment to secure, a prioritization to inform or an experience to build. We’ll talk about how you can design research to evoke the right stories that will be most impactful for these needs.

We’ll learn a framework that you can apply across professional contexts, starting with your desired result and impact. We’ll work backwards from here to craft the research and stories that will help enable your outcome.

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